Brand Development
Your company needs to be seen and heard clearly. We help you create a powerful brand beginning with your core values, goals and target market. Your brand message is an important part of a strong marketing effort. You need to let your potential customers and clients know how you are better than your competition. At Arise Design we take the time to understand you and your goals and develop strategy and content to support those goals as you engage with your customers and clients.
OUR PROCESS
Phase 1: Defining Your Brand
This is the part where we get to know you and your business. In Phase 1, we will determine who you want to market to and give you all the tools you need to build the foundation of the company you really want to own, including a completed storyboard for your brand.
- Initial Intake Process – Kickoff and brand exploration, core values and brand archetypes worksheets, questionnaire and assessment, ideal client personas
- Brand Discovery – Brand exploration interview, mood board creation, market positioning
- Deliverable: Storyboard – The storyboard is the perfect tool to communicate your brand essence to any designer or marketing team when it comes time to make materials that will attract new clients and increase sales.
Phase 2: Producing Your Brand Assets
Phase 2 takes direction from the storyboard and applies it to the messaging, company name, tagline, logo, font and color choice. You will get a complete set of assets ready to apply to print and digital materials as well as a brand book and style guide for your business.
BRAND
- Company name + tagline
- Logo design/update
- Brand voice and messaging development
- Top-level marketing messages (Fast Pitch, USP, Market Segment Messaging) includes copywriting
- First round concepts, edits and refinement
- Deliverable: Logo, Brand Book & Style Guide
Phase 3: Deploying Your Brand
Phase 3 is all about deploying the assets that we have created for your brand. Here, you will get all of the printed and digital collateral necessary to effectively brand your business and share it with the world.
- ID Kit
- Printed marketing
- Social presence
- Business cards, letterhead and envelopes
- Email signatures
- SOQ or Company Brochure
- Social media makeover
OUR CLIENTS LOVE US
- Terri Taylor Owner, Design Biz Blueprint
"Arise Design has an amazing ability to take my words and ideas and turn them into graphics that clearly express the style and substance of my coaching company, Design Biz Blueprint. They have designed everything for us from business cards to web banners to live event posters and we always look crisp, professional and tuned in to our audience."
-Shelene T. Owner, Rubs Massage
"If you want creative thinkers balanced with fantastic problem solvers for your business graphic design projects, Arise is the perfect choice. The team has the ability to truly listen and tap into your vision, understand the core purpose and message of your business and translate that understanding into zeroing in on your target market message. Arise are trustworthy in delivery, communicate well and always look out for your best interests."
- Susan Clark, Susan Clark Interiors
"Arise walked me through the Brand identity process and how to best market specifically to my customer. Then they designed and developed the materials to reach them and tell my story. The Arise team is very thorough, thoughtful and creative. I always felt they were working toward creating the best outcome for my business. They helped me identify my brand and synthesize my marketing materials. With a clearer understanding of my brand, I'm better able to focus my efforts and business strategies to increase my market."
- Natalie Siegler Owner, Prism Fitness
"I wanted a firm that had a history of success and after seeing their work, I immediately felt confident that Arise would be able to help me attain the new image I wanted. They quickly came UP with a variety of logo designs, color schemes and business card options that were right on target. If you are looking to start a business or want to take it to the next level, I highly recommend working with Arise. I wouldn’t have trusted my business in the hands of anyone else."
- Michelle Atlas Owner, Trust Change Coaching
"If you’re looking for a design firm who listens patiently, provides honest, encouraging feedback regarding your ideas, and makes every effort to expedite the site development process, I highly recommend Arise. Because the process often prompts one to question how to show up authentically, professionally and with a clear message all at the same time, it was especially valuable to work with a team who, in addition to technical expertise, at every turn, helped me with confidence and clarity."
- Lynn Taylor, Whirlygig Properties
"Arise forced us to think in new ways which was extremely worthwhile. The finished product is EXCELLENT. They helped us to create a sense of urgency in correcting and changing all of our marketing brochures and company information. By gently nudging us forward and giving us a template to coordinate our efforts, we were able to bring a marketing plan to fruition. Arise Design took our brand and translated it into a visually appealing site. We now have a beautiful functional web site that works perfectly for our company. We recommend Arise Design as a company that gets the job done beautifully!"
- Stephanie Macadaan, LMFT
"Arise Design Group recently created a website for my therapy private practice. Their unique tools in working with me to create the look and feel, content and necessary pages made the process streamlined, easy and even fun! To my surprise, working with them was so much more than creating my website, it was solidifying my complete branding and identity as a therapist, which is critical for growing my business. The turnaround was quick and the quality was greater than I could have imagined. I would definitely recommend Arise Design to anyone!"
