Brand Development
Your company needs to be seen and heard clearly. We help you create a powerful brand beginning with your core values, goals and target market. Your brand message is an important part of a strong marketing effort. You need to let your potential customers and clients know how you are better than your competition. At Arise Design we take the time to understand you and your goals and develop strategy and content to support those goals as you engage with your customers and clients.
OUR PROCESS
Phase 1: Defining Your Brand
This is the part where we get to know you and your business. In Phase 1, we will determine who you want to market to and give you all the tools you need to build the foundation of the company you really want to own, including a completed storyboard for your brand.
- Initial Intake Process – Kickoff and brand exploration, core values and brand archetypes worksheets, questionnaire and assessment, ideal client personas
- Brand Discovery – Brand exploration interview, mood board creation, market positioning
- Deliverable: Storyboard – The storyboard is the perfect tool to communicate your brand essence to any designer or marketing team when it comes time to make materials that will attract new clients and increase sales.
Phase 2: Producing Your Brand Assets
Phase 2 takes direction from the storyboard and applies it to the messaging, company name, tagline, logo, font and color choice. You will get a complete set of assets ready to apply to print and digital materials as well as a brand book and style guide for your business.
BRAND
- Company name + tagline
- Logo design/update
- Brand voice and messaging development
- Top-level marketing messages (Fast Pitch, USP, Market Segment Messaging) includes copywriting
- First round concepts, edits and refinement
- Deliverable: Logo, Brand Book & Style Guide
Phase 3: Deploying Your Brand
Phase 3 is all about deploying the assets that we have created for your brand. Here, you will get all of the printed and digital collateral necessary to effectively brand your business and share it with the world.
- ID Kit
- Printed marketing
- Social presence
- Business cards, letterhead and envelopes
- Email signatures
- SOQ or Company Brochure
- Social media makeover
OUR CLIENTS LOVE US