Even though you spend a lot of time texting, emailing, and messaging, your business card is one thing that electronics will not fully replace anytime soon. Business card design matters, and here are 5 reasons why your business card is still important — and why you should have a stack of high quality, branded, unique cards with you wherever you go!
1. Your business card is often their first impression of your brand.
When you meet someone that could potentially be a great prospect or connection, you want him or her to walk away with a great first impression and a memento of the experience. A memorable business card does a lot more than provide an email address or phone number. A well-designed card represents you, is a physical reminder of your time together and a great website promotion.
Here at Arise, we love to talk about branding and how important it is to your business. Your brand should quickly communicate who you are, what you do, and why it matters. Does your card deliver that kind of information in a memorable way? It should.
Your card carries so much information about you and your company. There is the obvious reference information like name and address, and also the look and feel of the card itself. The characteristics of your card can communicate, “Quick and cheap with an outdated logo and incorrect info.” or “Beautifully designed and clever, clear website address, top quality.” The choice is yours!
2. Swapping contact information digitally is less personal.
Networking is at its most powerful when you make genuine personal connections. Sending contact information via text or email is convenient, but it lacks that personal touch. When you meet someone and give them your card, you have initiated a personal exchange. That’s a persuasive gesture when combined with an authentic conversation about your business.
3. Your business card is a very effective direct marketing tool.
Email marketing, SEO, social media, and ads all do a great job attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.
You can encounter a potential lead or contact at any time – so be sure you have a few tucked away when you need them. Hot tip – keep your cards in a protective case so they don’t look like your dog chewed them!
4. Creative business cards get shared.
As long as your card floats around, it keeps broadcasting your brand. A business card is a physical object that a potential client retains. Your brand stays with them. If you hand over a creative business card that makes a great impression, that person is likely to show it to other people — putting you and your brand in front of additional prospects.
5. Business cards show you are prepared and interested in networking.
Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.
We recommend you have your cards with you all the time. You never know when you are going to meet someone and want to share your contact information and a way for them to check out your website! Showing that you are prepared at all times is a great indicator that you are professional.
Take a fresh look at your business card and ask yourself, “Am I happy with my business card? Does it represent me and my company well? Am I getting a positive reaction when I give this card to new contacts? Does it do a good job communicating my brand?” If the answer is no, it might be time for an update… because your business card still matters!
Are you ready for a business card update? Get in touch.