Content marketing is a powerful tool that has the potential to attract and engage your ideal client and leave them wanting more. Here are some key steps you can take to make this strategy effective for your business, from Arise Design’s Owner and Creative Director, Joseph Metcalf:
Step 1: Create a Customer Persona
This is a critical step in effective content marketing. Who is your target audience and why? Even more important – what problem are they facing that you are the solution to? Business owners tend to focus on what they do and how they do it. Instead, they should be focusing on what their product does to help the customer: What question or need does it answer? People are online looking for answers and solutions – demonstrate to those people how your business can provide one.
Step 2: Create, Create, Create
Write content, share content, create content. Find out what is trending and make it better. Short videos are a fantastic way to showcase your brand or product in an efficient, aesthetically pleasing way. Memes and other visuals can be used to the same effect. Freebies are always a win, so create free tips, a guide, an e-book chapter and quizzes
Step 3: Write a Killer Headline
Take the time to come up with a great headline. This is your biggest opportunity to catch people’s attention, so make it count. A good headline can increase open rates, click through rates, and overall content reach.
Step 4: Make a Plan
Now that you have their attention, what do you want your audience to do? You need a plan. Create a call to action that will guide them to the next step. Whether you want them to “Sign Up” for an email list, “Call Now” to learn more, “RSVP Today” for an event, or “Buy” a product, make sure that the action is clearly stated so that your content can achieve the desired reaction.
Step 5: Deploy
Time to get the word out! Your content is ready for sharing, so post to Facebook, Twitter, your blog, and any other social media platform available. Utilize strategic networks. Can you be a guest blogger or get on a podcast? Can you share your awesome article to a group on LinkedIn? The more you can share your content, the better.
Want to learn more about Content Marketing or discuss a personalized plan for your business? Click here to schedule your free consultation today!
About Arise Design
We are Arise Design. A team dedicated to creating strong and dynamic visual brands, websites, and marketing materials that will differentiate your company and tell the world why your business matters. If you are looking for a design group that will give you lots of personal care, listen deeply, help you connect with your clients, and transform your business, then we can help you.