There is no magical formula for a perfect website. In fact, the more unique your site is, the more it stands out from the crowd and speaks to your specific customers.
If you want a visually stunning site that will convey your brand message, convert visitors, and take your business to the next level, then you need to hire a web designer – a GREAT web designer. One that has experience with Strategic Design and User Experience Design
This may seem like a daunting task, but if you can avoid the common pitfalls you will save yourself loads of time and effort and get an end-product that you love. Keeping that goal in mind, here are the top five mistakes to avoid when hiring a web designer:
1. Taking the “My niece ‘knows about that stuff’ – I’ll hire her” approach:
Unless your niece is a professional web designer (a partially completed college course does not count), this is not a good option. It takes years of education and experience to become even a proficient web designer; handing your site over to someone that doesn’t have the right background will never get you the results you want, and eventually you will have to start the process all over again.
2. Hiring without checking out a designer’s portfolio:
Hiring a web designer without looking over their portfolio first is like playing Russian Roulette. Sure, there’s a slim chance that sheer luck will land you with a great designer, but you’re much more likely to find one who’s style, experience, or skill level are completely different from what you want. Don’t leave it up to chance; take the time to review portfolios, live site examples, and other work so that you know what you’re getting when you decide to hire.
3. Hiring the cheapest person you can find:
Although this seems like an giant, obvious NO, it happens quite often. When you hire a web designer, you are investing in the future of your business. Make it worth your while; it’s worth spending a little extra in order to achieve a better final product. The cheapest route is rarely the best, and if you go for the lowest bidder, you’ll get what you pay for.
4. Using the “cookie-cutter” template based platforms.
Do a quick search online and you’ll find a multitude of platforms promising quick and easy web design. Unfortunately all of the sites produced using these platforms look very similar and unremarkable. There is little to no room for customization and your end result certainly won’t stand our from the crowd. You want to showcase what makes your business unique, not blend in to the background.
5. “I’ll just do it myself”
First of all, you’ve probably got a business to run. Second of all, this is definitely not a DIY project. Trying to design your own website will most likely be frustrating and extremely time consuming (unless you are a web designer yourself). Leave it to the pros and put your time to more effective use.
Ready to discover the right website design for your business? Request a quote or schedule a call with us today!