Big Ideas to Brand Your Business
Create your brand promise using purpose, authenticity and emotion.
When people hear the word “brand,” they often think of a name or a logo. In reality a brand is much more than that: Your brand is your promise to your customer. It is shared visually (through your logo, website design, packaging, etc.), and also through your website copy, content marketing, and any other place where you are communicating your brand message. To put it simply; you brand is how your company, services or products are perceived by your customers and leads. If you’re not directing that perception you are not in control of your brand.
So you’ve realized your brand — if you can even call it that — is all over the place. Maybe, you have a defined brand, but you’re noticing that it just doesn’t match who you really are and what you really do.
Even worse, the lack of focused efforts and vague messaging is showing up in your bottom line and making any marketing you are doing less effective.
Before you get hung up on what shade of blue to use for your logo or what your next social media post will be, you need to step back and take a look at the big picture.
Join us for a workshop to learn best practices and strategies to build a strong foundation for all of your brand messaging and marketing strategies.
Here at Arise Design, many of our clients are business owners. We’ve put together some tips and advice, from our own experience and from our clients, to help you build a better, more successful brand for yourself and your business.
Be Transparent but Keep It Professional
Transparency and individualism are important, but so is professionalism – which is easy to maintain when you’re branding for a large corporation or business. When your brand has a more personal feel, it’s important to tread the line between fun and serious without tipping too far into either.
Know Your Skills and Your Values
Look at your service promise. Be real here. Not everyone can be low cost, that’s fine. There can only be one lowest price so it’s better not to compete there unless you really are positioned to be and stay competitive in that way. Maybe your process takes some time but in the end the result is exceptional. Your service promise would be high quality.
Most Of All, Enjoy the Ride
Building a brand for your business is hard work, but it is also one of the most exciting and empowering things you can do. Stay true to yourself and your brand will follow.
Like what you see here? Join us on Thursday, August 31st at Downtown Works for our special workshop,”Big Ideas To Brand Your Small Business,” hosted by our very own Creative Director Joseph Metcalf! Register now to get $7 early bird tickets!